Introducing CRO Insights
Cache22’s CRO research that reveals how customers move through your site, uncovers drop offs, and highlights growth opportunities so you know exactly what to improve.
At Cache22, we’ve been reimagining how brands approach subscriptions- going beyond just convenience to create real engagement. The brands winning today aren’t the ones locking customers into rigid plans but those adding value in meaningful ways.
Take a pet food subscription brand we’re working with. Their model was purely transactional, leading to low engagement. They assumed a website redesign would fix things, but we took a step back to rethink what a subscription should look like in 2025. In a world full of choices, customers crave flexibility, rewards, and interaction not just auto-renewals.
Take a pet food subscription brand we’re working with. Their model was purely transactional, leading to low engagement. They assumed a website redesign would fix things, but we took a step back to rethink what a subscription should look like in 2025. In a world full of choices, customers crave flexibility, rewards, and interaction not just auto-renewals.
Here’s what we introduced:
▶️ Loyalty That Feels Rewarding – Every order earns points, redeemable for free treats, discounts, or exclusive pet accessories.
▶️ Customer-Controlled Subscriptions – Subscribers can modify, delay, or pause deliveries based on their needs, keeping them in charge rather than feeling stuck.
▶️ A Feedback-Driven Dashboard – By making the experience interactive, the brand isn’t just selling pet food, it’s gathering valuable insights to shape better products and marketing.
Too often, brands underestimate what makes a subscription model stick. It’s not just about recurring revenue—it’s about creating a system that turns passive buyers into loyal advocates.
While this strategy is yet to launch, we’ve built a demo to showcase how it all works, from earning points to redeeming rewards.
▶️ Loyalty That Feels Rewarding – Every order earns points, redeemable for free treats, discounts, or exclusive pet accessories.
▶️ Customer-Controlled Subscriptions – Subscribers can modify, delay, or pause deliveries based on their needs, keeping them in charge rather than feeling stuck.
▶️ A Feedback-Driven Dashboard – By making the experience interactive, the brand isn’t just selling pet food, it’s gathering valuable insights to shape better products and marketing.
Too often, brands underestimate what makes a subscription model stick. It’s not just about recurring revenue—it’s about creating a system that turns passive buyers into loyal advocates.
While this strategy is yet to launch, we’ve built a demo to showcase how it all works, from earning points to redeeming rewards.
