Introducing CRO Insights
Cache22’s CRO research that reveals how customers move through your site, uncovers drop offs, and highlights growth opportunities so you know exactly what to improve.
A CRO study for a new space: Nootropics.
Neuro, a mid-sized US-based DTC brand in the cognitive performance category. Subscription-led and not Amazon-first, which made it a strong candidate for a clean, ownable uplift. What made it interesting wasn’t the traffic or the tech. It was the user mindset.
Neuro, a mid-sized US-based DTC brand in the cognitive performance category. Subscription-led and not Amazon-first, which made it a strong candidate for a clean, ownable uplift. What made it interesting wasn’t the traffic or the tech. It was the user mindset.
This is a space where decisions are fast, trust is fragile, and the science can either clarify or confuse. Our focus was on making the path to purchase feel obvious, not forced. That meant:
• Tightening the value prop
• Rethinking how benefits show up across the page
• Designing for the moment of hesitation, not just the click
We’ve worked across categories that move fast and sell hard- snacks, skincare, supplements, pet nutrition, home essentials, wellness, and everyday lifestyle. However, this was a reminder that category familiarity doesn’t always equate to clarity. In high consideration spaces, the job isn’t to convince. It’s to make sure nothing gets in the way once the user is convinced.
One of our favorite kinds of projects. Compact, insight-rich, and sharp on outcomes.
• Tightening the value prop
• Rethinking how benefits show up across the page
• Designing for the moment of hesitation, not just the click
We’ve worked across categories that move fast and sell hard- snacks, skincare, supplements, pet nutrition, home essentials, wellness, and everyday lifestyle. However, this was a reminder that category familiarity doesn’t always equate to clarity. In high consideration spaces, the job isn’t to convince. It’s to make sure nothing gets in the way once the user is convinced.
One of our favorite kinds of projects. Compact, insight-rich, and sharp on outcomes.
