Introducing CRO Insights
Cache22’s CRO research that reveals how customers move through your site, uncovers drop offs, and highlights growth opportunities so you know exactly what to improve.
Transforming Brooklinen’s Shopping Experience: A CRO Case Study
At Cache22, we don’t just optimize websites we redefine the entire shopping experience. When we analyzed Brooklinen’s journey, we identified key opportunities to streamline the buying process, boost customer confidence, and ultimately drive higher conversions.
We started by surveying friends and family across different age groups—new homeowners, newlyweds setting up their first space, young professionals upgrading their essentials, and families looking to refresh their bedding. The biggest challenge? Too many choices, not enough guidance.
At Cache22, we don’t just optimize websites we redefine the entire shopping experience. When we analyzed Brooklinen’s journey, we identified key opportunities to streamline the buying process, boost customer confidence, and ultimately drive higher conversions.
We started by surveying friends and family across different age groups—new homeowners, newlyweds setting up their first space, young professionals upgrading their essentials, and families looking to refresh their bedding. The biggest challenge? Too many choices, not enough guidance.
🔍 Our Suggestions:
1️⃣ Personalized Quiz Helps customers find the perfect sheets based on their needs, removing decision fatigue.
2️⃣ Smart Bundling with Personalization Brooklinen offers great bundle options with an interesting experience, but we took it a step further our quiz personalizes bundle recommendations to match each shopper’s preferences, ensuring they get the right combination of products.
3️⃣ Product Comparison Tool Gives clarity by allowing shoppers to compare options side by side, increasing purchase confidence.By making the shopping experience smarter, easier, and more tailored, we’re helping Brooklinen convert hesitant shoppers into confident buyers. More importantly, these tools enhance the experience for existing customers and attract new, previously untapped audiences who may have felt overwhelmed by choice.
Because when the right products find the right people, sales follow.
1️⃣ Personalized Quiz Helps customers find the perfect sheets based on their needs, removing decision fatigue.
2️⃣ Smart Bundling with Personalization Brooklinen offers great bundle options with an interesting experience, but we took it a step further our quiz personalizes bundle recommendations to match each shopper’s preferences, ensuring they get the right combination of products.
3️⃣ Product Comparison Tool Gives clarity by allowing shoppers to compare options side by side, increasing purchase confidence.By making the shopping experience smarter, easier, and more tailored, we’re helping Brooklinen convert hesitant shoppers into confident buyers. More importantly, these tools enhance the experience for existing customers and attract new, previously untapped audiences who may have felt overwhelmed by choice.
Because when the right products find the right people, sales follow.
