BeastLife is a digital-first supplements brand built around performance, value, and scale.

For a brand like this, the mobile product page does the heavy lifting. It has to educate, build trust, and support complex purchase decisions in a few focused scrolls.

For a brand like this, the mobile product page does the heavy lifting. It has to educate, build trust, and support complex purchase decisions in a few focused scrolls.

At Cache22, our product design and UX team led a targeted CRO sprint on BeastLife’s mobile PDP to reduce friction while staying true to how supplement buyers actually think and shop.

It helps that our UI UX lead is a health junkie.
And that we tend to draw from personal buying behaviour across the team, as well as real anecdotes of friction we hear again and again from users.

This work focuses on clarity, sequencing, and intent.

Here’s what we focused on:

▶️ First UI Refinement
We rebuilt the interface for effortless one hand use. Primary actions now sit under the thumb. Reviews appear earlier in the journey. The sticky CTA shows price, Wishlist, and a clearer EMI flow designed to feel lighter and more trustworthy.

▶️ Benefit Led Product Labelling
Each product now communicates its core purpose at a glance. Clear, scannable labels highlight the primary benefit so users understand what they’re buying without reading long descriptions.

▶️ On-Page Education with Instagram Videos
Instagram videos were integrated into the PDP as structured education. Clear text on thumbnails sets context upfront, helping users choose what to watch with intent.

▶️ Budget Led Purchase Optimisation
We supported budget conscious buying by introducing relevant product suggestions directly on the PDP and enabling bundle based discounts to guide multi product decisions with clarity.We didn’t add more.We changed the order.