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The Pitara Project is a vibrant home and lifestyle brand rooted in Indian
craftsmanship, offering colourful handcrafted serveware and décor.
Counter Section

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Live at launch

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Reviews on hero SKU

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Store-ready

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3rd-party apps

THE CHALLENGE

“Every cake, every variant, every option — right
where a customer expects to find it.”
Toujours carries an extensive bakery and gifting range — cakes, desserts and curated gift boxes, each with its own variants, sizes and egg/eggless options. The site had to make that range easy to browse and simple to personalise, for everyday orders and corporate gifting alike.
Cache22 partnered with The Pitara Project to reimagine its digital storefront, translating the brand’s colourful, handcrafted identity into a seamless e-commerce experience. From visual storytelling and product discovery to navigation and conversion-focused interactions, we created a website that feels as expressive as the products themselves.
~ Team Cache22

Complete WooCommerce → Shopify migration

All products, all customer records, all historical order data across intact. No downtime, nothing lost. A clean start on solid foundations.

Visual design rebuilt from the ground up

Earthy tones, refined typography, elevated layouts, immersive imagery a design system that makes the product feel as considered online as it does in person.

Advanced collection filtering

All products, all customer records, all historical order data across intact. No downtime, nothing lost. A clean start on solid foundations.