NOMI is a clean-snacking brand creating balanced nutritive seed bars and snack cubes made with real ingredients, bold flavours, and zero junk.
0
Increase in
Returning Customers
25–30%
Increase in Average
Order Value
0
Seed Bar
Flavours
0
Mobile Optimised
Experience
THE CHALLENGE
“Every flavour should feel like its own story, not just a variant.”
Nomi needed every flavour to feel like its own product, not a dropdown variant — while still making ingredients, nutrition, and rewards easy to explore across a growing range of bars and cubes.
Cache22 partnered with The Pitara Project to reimagine its digital storefront, translating the brand’s colourful, handcrafted identity into a seamless e-commerce experience. From visual storytelling and product discovery to navigation and conversion-focused interactions, we created a website that feels as expressive as the products themselves.
~ Team Cache22
A flavour-first design system
Homepage sections, colour palettes, and storytelling styles that shift with every snack variant, keeping the product and the digital experience visually connected.
“What's Inside Nomi” ingredient slider
An interactive section where content, colours, and visuals change dynamically, letting customers explore ingredients and flavour stories for each variant.
Redesigned Shopify product pages
Large product visuals, flavour-based styling, metafield-powered ingredient sections, and a sticky add-to-cart for a smoother mobile checkout.
