Thoughtfully crafted body care powered by clean ingredients, gentle formulations, and everyday rituals that nourish your skin.
Counter Section
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Live at launch
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Reviews on hero SKU
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Store-ready
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3rd-party apps
THE CHALLENGE
โShe didnโt need another deodorant. She needed one finally made for her and a store built the same way.โ
Aluminium-free dry-stick deodorant entering a category dominated by sprays. Two scents live at launch, a third in development. Standard variant logic would collapse what makes each scent worth discovering.
With Laani, we worked on creating a digital experience that reflects the brandโs distinctive approach to the category. We built dedicated product experiences for each scent, strengthened their SEO presence, introduced native bundles, and incorporated UGC-led social proof throughout the journey. Working alongside the Laani team, we created a storefront that makes discovery more engaging while giving the brand a distinctive digital identity of its own.
~ Team Cache22
Independent scent architecture
Each fragrance got its own URL, page, reviews, and SEO presence not a shared dropdown. The linked-product system let each scent stand alone.
Native bundle logic
Party of Two and Grab and Go Duo built natively. No third-party apps. Clean functionality that works.
UGC video carousel
Homepage testimonials tied directly to the scent being reviewed. Social proof that works, not wallpaper.
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