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HARAKH is a fine jewellery maison blending Indian craftsmanship with modern luxury, creating exquisite pieces centred around rare diamonds. Each creation celebrates timeless beauty, spirituality, and the joy of self-expression.

0

Increase in Returning
Customer Rate

25–30%

Increase in Average
Order Value

0

Core Categories — Product
/ Category Discovery

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Handcrafted,
Artisan-Made Craft

THE CHALLENGE

“A digital experience that feels aligned with the world of Harakh New York.”
Harakh needed a digital experience that matched its luxury positioning — one that gave customers a deeper understanding of the craftsmanship, stories, and heritage behind each piece, not just a place to browse and buy.
Our work with HARAKH was about translating the world of fine jewellery into a digital experience that feels as refined and considered as the pieces themselves. From immersive storytelling and curated product discovery to editorial-style product pages, we created an experience that puts craftsmanship, heritage, and individuality at the centre. Working closely with the HARAKH team, we brought their luxury aesthetic into a digital storefront that feels elevated, distinctive, and true to the brand.
~ Team Cache22

Immersive homepage & audio branding

Video-led storytelling and curated jewellery categories, plus a custom header interaction — clicking the speaker icon plays the pronunciation of the Harakh name.

Editorial, detailed product pages

High-quality imagery paired with structured sections for product story, materials, specifications, origin, shipping, Buy with Shop, payment options, and enquiry functionality.

Dedicated storytelling collections

Unique Jewels, Bespoke Jewellery, Unique Gemstones, Spirituality, and The Harakh Difference — each explored through detailed descriptions, imagery, video, and enquiry options.